You’ve probably already seen our new London Dry Gin bottles – let’s be honest, they’re pretty awesome, right?! You may also have seen that the labels were designed for us by Sabrina Atwal, an incredible Vogue-featured street artist, who was given the brief of creating a label that celebrates everything we love about our nation’s capital. We know we’re a bit biased, but we think that’s exactly what this bottle does! We sat down for a chat with Sabrina, to find out a bit more about her work, and the inspiration behind this tribute to London…
Sabrina, tell us a bit about your work?
As a contemporary artist, I create bespoke modern pop art available as wall pieces, décor and textiles. My vivid and bold designs incorporate powerful colours and depict vibrant city scenes, as well as elegant prints in my bone china collections.
Where have you been featured?
I have been fortunate enough to be featured in Vogue, Square Meal and Where magazines. These features mainly focused on my unique pop art cityscapes, shown through artwork and on bone china.
Who have you collaborated with?
I have been lucky to work with various charities, big corporations, hoteliers, food and beverage companies, and fashion houses, such as: The Prince’s Regeneration Trust, William Edwards Ltd, Rathbones, 30 Sussex Hotel, Paolita Swimwear, Coupette Bar and now The Tipsy Food Company, to name a few.
Where has your work been stocked and sold?
My bespoke designs for artwork, textiles and bone china have been stocked and sold at various high-end retailers, including Fortnum and Mason, Harvey Nichols, Harrods, Selfridges, and Liberty, as well as boutique stores across the globe.
What was the inspiration behind our new London label?
I wanted to keep the playful, dainty and quintessentially English brand identity that comes with The Tipsy Food Company and put my bold British pop art twist on it. As your London Dry Gin is enjoyed in various countries, I used icons in the design that were recognisably British; an English Rose, Big Ben, the London Eye, a London bus, Union Jack bunting, a London lamp post, a black cab (with TIPSY 20 as the registration plate – 2020 being the company’s founding year), the Royal crown, a teacup and saucer with teapot, the Underground sign, Tower Bridge, the great British bulldog, English strawberries, and loads of other national icons!
The design was kept to the colours of the Union Jack – red, white and blue – which tied in with the British element. I feel the finished design for the London Dry Gin really merges our two design styles well, and I am so grateful to The Tipsy Food Company for reaching out to collaborate.
You can find more of Sabrina’s work at www.sabrina-atwal.com and @sabrina.atwal.design